The 501 Jean: Stories of an Original, was a 6-part documentary that celebrated the 501's influence on popular culture. We traced the 501 Jean's roots as a utilitarian garment for coal miners, cowboys, workers, metal heads, artists, gay activists, skateboarders, bikers, and many in between, interviewing over 100 people across culture. Narrated by Ramblin' Jack Elliott and Craig Stecyk.
FEATURING INTERVIEWS WITH:
Henry Rollins, Mel Ottenberg, John Baldessari, Nigo, Andy Spade, Solange, Snoop, Kilo Kish, Dwight Yoakam, Liza Lou, Mark McNairy, Eddie Huang, Steven Alan, Jim Walrod, Kim Hastreiter, Scott Schuman, Lee Ranaldo, Darren Romanelli, Greg Chapman, Hal Fischer, Rachel Wang, and many more.
My role: Creative direction, script writing
Agency: Imprint Projects
Production: Ways & Means
Directors: Harry Israelson, Aaron Brown, Felipe Lima
Producers: Nina Sers, Lien Nyguyen, Emily Sills
Cinematography: Eli Borne, Roman Koval, Kevin Phillips, Frank Mobilio
Edit: Cut and Run
Creative director / strategist working with global brands and local communities for over 15 years. As co-founder and creative director of Imprint Projects for 12 years I developed ongoing brand platforms for Google, Uniqlo, Levi’s, Sonos, Spotify, Absolut, Soundcloud, and Vans, and nonprofits like the Gates Foundation and The Museum of Modern Art (MoMA). I have since worked with various agencies for clients like Louis Vuitton, Lacoste, Berluti, H&M, Versace, Aläia, Canada Goose, Marc Jacobs, and RCA Records.
Imprint Projects was championed by AdAge (Best Small Agency, Best Agency Culture, Best Experiential Agency), The Drum (Experience Agency of the Year, Brand Activation of the Year), D&AD (Wood Pencil for Branded Documentary), Digiday (Finalist Best Community Building Campaign, Finalist Most Innovative Independent Agency), and Campaign US BIG (Experiential Excellence).
I also founded the bookstore, Family, in Los Angeles, that ran for 15 years, specializing in artists' books, zines, and artist events. I have written about art and culture for Gagosian Magazine, Fantastic Man, Another Man, GQ, the Believer, World of Interiors, and as a guest editor for Paper Magazine. I am author of the books Heads Together: Weed and the Underground Press Syndicate (Edition Patrick Frey) and Handmade Utopia: Back-to-the-Land Architecture in Northern California (DAP / Edition Patrick Frey).