Next Wav was an ongoing event platform that brought musicians and fans together for free educational resources and performances. In NYC we hosted an installation by Bronx-born artist Uzumaki Cepeda, a custom-built recording studio, arcade games, and portrait studio. Fivio Foreign, Girll Codee, and Ice Spice performed for the intimate room. At SXSW’s Next Wav, we held a hands-on workshop for recording vocals in any environment with the local non-profit Dub Academy. The venue graphics were designed by local visual artists Ian Orth, Pooneh Ghana, and Kate Dehler, known for their fliers, posters, and album art.
My role: Creative direction, cultural programming
Agency: Imprint Projects
Producer: Nina Sers
Design: Matthew Goodrich
Creative director / strategist working with global brands and local communities for over 15 years. As co-founder and creative director of Imprint Projects for 12 years I developed ongoing brand platforms for Google, Uniqlo, Levi’s, Sonos, Spotify, Absolut, Soundcloud, and Vans, and nonprofits like the Gates Foundation and The Museum of Modern Art (MoMA). I have since worked with various agencies for clients like Louis Vuitton, Lacoste, Berluti, H&M, Versace, Aläia, Canada Goose, Marc Jacobs, and RCA Records.
Imprint Projects was championed by AdAge (Best Small Agency, Best Agency Culture, Best Experiential Agency), The Drum (Experience Agency of the Year, Brand Activation of the Year), D&AD (Wood Pencil for Branded Documentary), Digiday (Finalist Best Community Building Campaign, Finalist Most Innovative Independent Agency), and Campaign US BIG (Experiential Excellence).
I also founded the bookstore, Family, in Los Angeles, that ran for 15 years, specializing in artists' books, zines, and artist events. I have written about art and culture for Gagosian Magazine, Fantastic Man, Another Man, GQ, the Believer, World of Interiors, and as a guest editor for Paper Magazine. I am author of the books Heads Together: Weed and the Underground Press Syndicate (Edition Patrick Frey) and Handmade Utopia: Back-to-the-Land Architecture in Northern California (DAP / Edition Patrick Frey).