Uniqlo's SPRZ was an ongoing collection informed by the history of art and a MoMA partnership offering free Fridays at the museum. Each season we worked closely with Uniqlo to select the artists, generate graphics, create immersive displays, and host events at flagship stores. This included producing limited-edition notebooks with Sigrid Carlon, to live portrait-drawing giveaways with Jason Polan. Exterior and interior store environments utilized the work of Warhol, Basquiat, Haring. We made bespoke animations with KAWS. I also oversaw our integrated campaign, including videos, digital content, out-of-home, in-store design buildouts, the MoMA partnership, and an original logo for the brand.
My role: Creative direction
Agency: Imprint Projects
Strategist: Josh Segal
Designer: Matthew Goodrich, Jenn Whitney
Producers: Nina Sers, Lien Ngyuen, Kristen Leung
Creative director / strategist working with global brands and local communities for over 15 years. As co-founder and creative director of Imprint Projects for 12 years I developed ongoing brand platforms for Google, Uniqlo, Levi’s, Sonos, Spotify, Absolut, Soundcloud, and Vans, and nonprofits like the Gates Foundation and The Museum of Modern Art (MoMA). I have since worked with various agencies for clients like Louis Vuitton, Lacoste, Berluti, H&M, Versace, Aläia, Canada Goose, Marc Jacobs, and RCA Records.
Imprint Projects was championed by AdAge (Best Small Agency, Best Agency Culture, Best Experiential Agency), The Drum (Experience Agency of the Year, Brand Activation of the Year), D&AD (Wood Pencil for Branded Documentary), Digiday (Finalist Best Community Building Campaign, Finalist Most Innovative Independent Agency), and Campaign US BIG (Experiential Excellence).
I also founded the bookstore, Family, in Los Angeles, that ran for 15 years, specializing in artists' books, zines, and artist events. I have written about art and culture for Gagosian Magazine, Fantastic Man, Another Man, GQ, the Believer, World of Interiors, and as a guest editor for Paper Magazine. I am author of the books Heads Together: Weed and the Underground Press Syndicate (Edition Patrick Frey) and Handmade Utopia: Back-to-the-Land Architecture in Northern California (DAP / Edition Patrick Frey).