For Rimowa's new collection of backpacks I proposed a celebration of the everyday commute: the stills and films showcase the beauty found in even the most familiar daily trip. To highlight the universality of this experience we represented commutes in three cities across the globe: Amsterdam, Los Angeles, and Shanghai, partnering with local photographers Dana Lixenberg, Daniel Arnold, and Feng Li. My accompanying copy focused on the small, relatable moments en route to work, appearing across web and socials.
My role: Creative strategy, Copywriting
Agency: Be Good Studios
Executive Creative Director: Lina Kutsovskaya
Art director: Madison Dawn
Agency producer: Susie Turner
Casting: Julia Lange
Stylist: Camila Poole
Creative director / strategist working with global brands and local communities for over 15 years. As co-founder and creative director of Imprint Projects for 12 years I developed ongoing brand platforms for Google, Uniqlo, Levi’s, Sonos, Spotify, Absolut, Soundcloud, and Vans, and nonprofits like the Gates Foundation and The Museum of Modern Art (MoMA). I have since worked with various agencies for clients like Louis Vuitton, Lacoste, Berluti, H&M, Versace, Aläia, Canada Goose, Marc Jacobs, and RCA Records.
Imprint Projects was championed by AdAge (Best Small Agency, Best Agency Culture, Best Experiential Agency), The Drum (Experience Agency of the Year, Brand Activation of the Year), D&AD (Wood Pencil for Branded Documentary), Digiday (Finalist Best Community Building Campaign, Finalist Most Innovative Independent Agency), and Campaign US BIG (Experiential Excellence).
I also founded the bookstore, Family, in Los Angeles, that ran for 15 years, specializing in artists' books, zines, and artist events. I have written about art and culture for Gagosian Magazine, Fantastic Man, Another Man, GQ, the Believer, World of Interiors, and as a guest editor for Paper Magazine. I am author of the books Heads Together: Weed and the Underground Press Syndicate (Edition Patrick Frey) and Handmade Utopia: Back-to-the-Land Architecture in Northern California (DAP / Edition Patrick Frey).