The Louis Vuitton × Takashi Murakami collaboration revived their famous early-2000s partnership, marking the 20th anniversary of one of the most famous art-fashion collaborations ever. We reworked and remixed the original graphics for new animations and campaign imagery, bringing in Zendaya to interact with them for both a refresh and hit of nostalgia.
My role: Creative strategy and direction
Agency: Be Good Studios
Exec creative director: Lina Kutsovskaya
Photographer: Inez and Vinoodh
Landscapes Photographer: Keiko Sasaoka
Styling: Law Roach
Hair: Ursula Stephen
Makeup: Raoul Alejandre
Production: 138 Productions
Talent: Zendaya





Creative director / strategist working with global brands and local communities for over 15 years. As co-founder and creative director of Imprint Projects for 12 years I developed ongoing brand platforms for Google, Uniqlo, Levi’s, Sonos, Spotify, Absolut, Soundcloud, and Vans, and nonprofits like the Gates Foundation and The Museum of Modern Art (MoMA). I have since worked with various agencies for clients like Louis Vuitton, Lacoste, Berluti, H&M, Versace, Aläia, Canada Goose, Marc Jacobs, and RCA Records.
Imprint Projects was championed by AdAge (Best Small Agency, Best Agency Culture, Best Experiential Agency), The Drum (Experience Agency of the Year, Brand Activation of the Year), D&AD (Wood Pencil for Branded Documentary), Digiday (Finalist Best Community Building Campaign, Finalist Most Innovative Independent Agency), and Campaign US BIG (Experiential Excellence).
I also founded the bookstore, Family, in Los Angeles, that ran for 15 years, specializing in artists' books, zines, and artist events. I have written about art and culture for Gagosian Magazine, Fantastic Man, Another Man, GQ, the Believer, World of Interiors, and as a guest editor for Paper Magazine. I am author of the books Heads Together: Weed and the Underground Press Syndicate (Edition Patrick Frey) and Handmade Utopia: Back-to-the-Land Architecture in Northern California (DAP / Edition Patrick Frey).