Spotify Co.Lab was designed for emerging musicians to workshop their careers with industry experts and connect with peers. Each event included panels, workshops, and one-to-one expert guidance: in New York, Los Angeles, Atlanta, and Nashville. A zine elaborating on each session’s theme was distributed onsite. During Covid, thousands of virtual attendees from around the world attended sessions with leading musical voices like H.E.R., Fleet Foxes, Cautious Clay, and dozens more. These sessions were edited into podcast episodes to serve as an evergreen, on-demand resource.
My Role: Creative rirection, programming, podcast production.
Agency: Imprint Projects
Strategist: Josh Segal
Designer: Matthew Goodrich
Executive Producer: Kristen Leung
Copywriter: Kevin Pires
Program Director: Kim Robinson
Podcast Producer: Ross Simonini
Creative director / strategist working with global brands and local communities for over 15 years. As co-founder and creative director of Imprint Projects for 12 years I developed ongoing brand platforms for Google, Uniqlo, Levi’s, Sonos, Spotify, Absolut, Soundcloud, and Vans, and nonprofits like the Gates Foundation and The Museum of Modern Art (MoMA). I have since worked with various agencies for clients like Louis Vuitton, Lacoste, Berluti, H&M, Versace, Aläia, Canada Goose, Marc Jacobs, and RCA Records.
Imprint Projects was championed by AdAge (Best Small Agency, Best Agency Culture, Best Experiential Agency), The Drum (Experience Agency of the Year, Brand Activation of the Year), D&AD (Wood Pencil for Branded Documentary), Digiday (Finalist Best Community Building Campaign, Finalist Most Innovative Independent Agency), and Campaign US BIG (Experiential Excellence).
I also founded the bookstore, Family, in Los Angeles, that ran for 15 years, specializing in artists' books, zines, and artist events. I have written about art and culture for Gagosian Magazine, Fantastic Man, Another Man, GQ, the Believer, World of Interiors, and as a guest editor for Paper Magazine. I am author of the books Heads Together: Weed and the Underground Press Syndicate (Edition Patrick Frey) and Handmade Utopia: Back-to-the-Land Architecture in Northern California (DAP / Edition Patrick Frey).