The Levi’s Music Project is an ongoing platform to support music education with leading musicians. For eight years (and still running) we connected Levi’s with musicians and their hometown communities to build youth music programs. The program was expanded globally via toolkits we provided for regional teams to activate locally. Artists we worked with included Justin Timberlake, Alicia Keyes, Snoop Dogg, SZA, Vince Staples, Khalid, and paved the way for projects in the UK with Skepta, Spain with Rosalia, and many more. I worked in close one-to-one collaboration with these artists to craft each activation, identify community partners, and bring in the artist’s celebrated friends to participate.
My role: Creative direction, strategy, copywriting
Agency: Imprint Projects
Executive producer: Nina Sers
Producers: Lien Nguyen, Emily Sills, Amanda Weidman
Designer: Matthew Goodrich
Creative director / strategist working with global brands and local communities for over 15 years. As co-founder and creative director of Imprint Projects for 12 years I developed ongoing brand platforms for Google, Uniqlo, Levi’s, Sonos, Spotify, Absolut, Soundcloud, and Vans, and nonprofits like the Gates Foundation and The Museum of Modern Art (MoMA). I have since worked with various agencies for clients like Louis Vuitton, Lacoste, Berluti, H&M, Versace, Aläia, Canada Goose, Marc Jacobs, and RCA Records.
Imprint Projects was championed by AdAge (Best Small Agency, Best Agency Culture, Best Experiential Agency), The Drum (Experience Agency of the Year, Brand Activation of the Year), D&AD (Wood Pencil for Branded Documentary), Digiday (Finalist Best Community Building Campaign, Finalist Most Innovative Independent Agency), and Campaign US BIG (Experiential Excellence).
I also founded the bookstore, Family, in Los Angeles, that ran for 15 years, specializing in artists' books, zines, and artist events. I have written about art and culture for Gagosian Magazine, Fantastic Man, Another Man, GQ, the Believer, World of Interiors, and as a guest editor for Paper Magazine. I am author of the books Heads Together: Weed and the Underground Press Syndicate (Edition Patrick Frey) and Handmade Utopia: Back-to-the-Land Architecture in Northern California (DAP / Edition Patrick Frey).