I was the creative director of Sonos Studio: the world’s first gallery dedicated entirely to sound. A permanent venue in Los Angeles that showcased Sonos technology by offering it as a resource for experiences. I worked with leading names in music in tandem with installation artists for new creative possibilities. All programming was grounded in sound or technology and promoted immersive listening experiences.
Over three and a half years, Sonos Studio became the way Sonos brand showed up in the world: twice at SXSW, once for a week-long pop-up in New York City, and eventually another permanent venue in London. I created installations working directly in collaboration with artists like Beck, Tom Kuntz, Dan Deacon, Diplo, and The xx. As well as workshops, screenings, and intimate performances by Solange, Danny Brown, Blood Orange, Moby, Schoolboy q, Raekwon, Peanut Butter Wolf, Scientist, Booker T. Jones, Jimmy Cliff, Nosaj Thing, Kamasi Washington, and many many more. Content-rich events at each location invited millions around the world to enjoy videos and follow along with online editorial content.
“...a futuristic day camp with a lot of weird, fun things going on.’
- Wired
My role: Strategy, Creative Direction, Programming, Talent Collaboration
Agency: Imprint Projects
Executive Producers: Lien Nguyen, Emily Sills
Co-Curator: Megan Steinman
Programmers: Eddie Cota, Marco Braunschweiler
Creative director / strategist working with global brands and local communities for over 15 years. As co-founder and creative director of Imprint Projects for 12 years I developed ongoing brand platforms for Google, Uniqlo, Levi’s, Sonos, Spotify, Absolut, Soundcloud, and Vans, and nonprofits like the Gates Foundation and The Museum of Modern Art (MoMA). I have since worked with various agencies for clients like Louis Vuitton, Lacoste, Berluti, H&M, Versace, Aläia, Canada Goose, Marc Jacobs, and RCA Records.
Imprint Projects was championed by AdAge (Best Small Agency, Best Agency Culture, Best Experiential Agency), The Drum (Experience Agency of the Year, Brand Activation of the Year), D&AD (Wood Pencil for Branded Documentary), Digiday (Finalist Best Community Building Campaign, Finalist Most Innovative Independent Agency), and Campaign US BIG (Experiential Excellence).
I also founded the bookstore, Family, in Los Angeles, that ran for 15 years, specializing in artists' books, zines, and artist events. I have written about art and culture for Gagosian Magazine, Fantastic Man, Another Man, GQ, the Believer, World of Interiors, and as a guest editor for Paper Magazine. I am author of the books Heads Together: Weed and the Underground Press Syndicate (Edition Patrick Frey) and Handmade Utopia: Back-to-the-Land Architecture in Northern California (DAP / Edition Patrick Frey).